Russia: Russia's Unique Business Environment - Part 2

From ExecutivePlanet.com

Russia's Unique Business Environment - Part 2

This article by Vladimir Fetsenko, Ph.D., gives valuable insights into the Russian way of doing business.

Also, many believe that "you should live in a way that makes you feel comfortable, even if you don't do as well materially." This widely held belief tends to make it harder to determine who the "winners" and "losers" are in Russian society. In fact, Russians are not even sure why they should feel dissatisfied at not having achieved a high level of material success.

Team Spirit

Western companies place a great deal of emphasis on “Team building.” The same is true in Russia. Because of the emphasis on the group during the Soviet-era, being part of teams with a high morale is a commonly held goal among Russians.

Company Mission

Mission statements are rather complicated here. A lot of Western companies have their own rules and principles. But companies that do business in Russia, which formulate their mission statements solely in terms of their own private interests, will likely suffer poorer productivity rates, lost man-hours due to sickness, etc. Russians want and need to feel a part of a greater good. Companies that fail to satisfy that need will suffer as a result.

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