Your guide to Israel:
Dr. Gad Cohen, M.D.


About your guide:

A licensed Israeli physician, technology entrepreneur, business consultant and copyrighted cross-cultural expert on Israel, Dr. Gad Cohen is founder and CEO of the Transmark Corporation located in Bethesda, Maryland.

A third generation Israeli born in Jerusalem, Gad lived for many years and received much of his elementary, secondary and college education in the United States. A graduate of Rutgers University and the Sackler School of Medicine in Tel-Aviv, Gad was a pioneer in the Israeli medical informatics industry and one of the earliest physicians to found, in 1985, a high tech company devoted to developing computerized medical record systems. In 1991, after successfully selling his technology venture to a regional Bell Company, Gad leveraged his business experience to establish a US consultancy that would provide a comprehensive program of services for developing strong commercial relationships between Israeli and US companies. Transmark is the oldest and most experienced US provider of business development services for Israeli and American companies doing business with each other.

In the late 1990’s Gad developed and copyrighted the Doing Business in Israel Handbook, a comprehensive guide on cross-cultural business communications for US executives. Gad Cohen frequently lectures and consults at major US corporations on strategies for successful business communications in Israel. Transmark’s Doing Business in Israel cross cultural services can be accessed at:


Israel: An Introduction
An Introduction to Israel

Israel: Appointment Alert!
Making appointments, vacation times, and initial meetings

Israel: Business Dress
Guidelines for business dress

Israel: Conversation
Welcome topics of conversation

Israel: First Name or Title?
Addressing others with respect

Israel: Gift Giving
Selecting and presenting an appropriate business gift

Israel: Let’s Make a Deal! – Part 1
What you should know before negotiating

Israel: Let’s Make a Deal! – Part 2
What you should know before negotiating

Israel: Prosperous Entertaining
Entertaining for business success, dietary laws, conversation, tipping, and more

Israel: Public Behaviour
Acceptable public conduct


Useful Web Sites for Israel

Israel Government Information Gateway

CIA Israel Factbook

Wikipedia Israel

Yahoo Israel Directory

Haaretz Daily Newspaper

Israel Economic & Financial Data

US Commercial Service in Israel

Israel Ministry of Tourism website

Consular Information Sheet Israel

Economist Country Briefings: Israel

BBC Country Profiles: Israel and Palestinian Territories

World Health Organization: Israel

Privacy Policy


Israel Business Etiquette and Culture

This guide to Israel business etiquette and culture covers many aspects of doing business in Israel. It is our goal to provide practical, accurate, and up-to-date tips on Israel business culture and etiquette, written by experts in business consulting in Israel. We encourage visitors to leave questions or comments on on our discussion boards, moderated by experts in intercultural training and business. Your contributions help us make Executive Planet™ the most comprehensive resource on Tami Lancut Leibovitz, CIP business etiquette and culture on the Internet.

This guide contains the following articles:

Let’s Make a Deal – negotiating tactics, the value of connections, recommended business card style and content, business card protocol, sitting and presenting yourself in meetings, language for brochures and promotional material, pace of business, preferred presentation styles, final agreements, thinking styles, adherance to company policy, and more on Israel business culture . . .
Prosperous Entertaining – typical mealtimes throughout the day, best venues for business entertaining, punctuality for social events, dinner table seating etiquette, mealtime etiquette, importance of alcohol, toasting, guidelines for hosting a banquet/social event, what foods should be served/avoided, accepting and declining invitations, and more on Israel business etiquette. . .
Appointment Alert! – typical vacation times, recommended apppointment times, length of the lunch hour, signals that indicate beginning or end of an appointment, best arrival time (early, late, right on time), and more on Israel business culture. . .
Gift Giving – recommended gifts, gifts to avoid, good and bad colours for wrapping paper, how to present a gift to individuals and groups, guidelines for receiving gifts, and more on Israel business culture. . .
First Name or Title? – using titles such as ‘Doctor’, naming conventions to avoid, when to use first names, and more. . .
Public Behaviour – how to greet strangers and introduce yourself, the rules for men shaking hands with women, acceptable demeanor, rules for eye contact, gestures/sayings to avoid, and more on Israel business culture. . .
Business Dress – is dress modest, conservative, etc., specific dress requirements for men and women, what visitors should wear to social functions, and more on Israel business culture. .
Conversation – welcome and unwelcome topics of conversation, the role of compliments, the tone of voice to be used, whether your hosts are physical or more reserved, and more on Israel business etiquette. .. . .